Don Wichman

Don Wichman is an accomplished professional with extensive experience in supply chain management and product development within the musical instruments industry. Currently serving as the Head of Supply Chain Americas at Vista Musical Instruments Corporation since May 2017, Wichman manages all purchasing functions, oversees 3PL operations, and is responsible for budgetary P&L in the Americas. Previously, Wichman held the position of Senior Product Development Manager at Fender Musical Instruments Corporation, where Wichman revitalized the accessory category, earning recognition for significant sales growth and industry accolades. With a background that includes roles at Guitar Center, Global Product Concept Limited, and Alesis Studio Electronics, Wichman has consistently demonstrated expertise in international sourcing, contract negotiation, and quality assurance across various leadership roles.