Dan Ferguson

Dan leads Vistaar’s Technologies Beverage Alcohol Solutions Group developing technologies that enable suppliers and distributors to optimize pricing. Prior to joining Vistaar Dan spent 28 years working for Brown-Forman and Sazerac building brands like Jack Daniels, Fireball, Southern Comfort, Korbel Champagne and Fetzer Wines. Dan led teams in Pricing, Sales, Operations, Finance and Customer Service. He holds Bachelors and Masters degrees in Industrial Engineering from the University of Louisville Speed Scientific School.