HL

Hannah Lyder

Senior Marketing Manager, Paid & Owned Media at Vistar Media

Hannah Lyder has a diverse work experience. Hannah started their career in 2014 at Bentley Instruments as a Translator, where they directed customers to their needed department, contributed to online, language, and organizational projects, and created a company profile on various social media outlets. In 2015, they joined the University of Wisconsin-Eau Claire as a Student Content Steward, where they worked with the web team to organize, assemble, and write content for new/revised websites, provided ongoing content maintenance for existing websites and web components, and supported over 100 current clients with existing websites as needed. In 2016, they interned at Strategic Communications, LLC, where they used Hootsuite to create weekly social media content for four clients, created online content including press releases, and maintained followers and group members within clients' Twitter and LinkedIn accounts. From 2017 to 2021, they worked at GfK as a Digital Marketing Specialist and Business Development Coordinator, where they researched and created briefings on prospect clients, maintained client contacts and project proposals within CRM, and assisted the sales team in producing writing and presentation materials for introductory meetings with clients. Currently, they are a Digital Marketing Manager at Vistar Media.

Hannah Lyder attended the University of Wisconsin-Eau Claire from 2012 to 2016, where they obtained a Bachelor of Arts in Mass Communication: Public Relations as well as a Bachelor of Arts in Spanish Linguistics.

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Previous companies

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Timeline

  • Senior Marketing Manager, Paid & Owned Media

    January 1, 2024 - present

  • Digital Marketing Manager

    December, 2021