Daniel Peniche

Director, Technology Services - Operations at Vistra

Daniel Peniche has a diverse work experience spanning various roles and industries. Daniel started their career as a Purchasing Cost Controller at Volkswagen de México, where they co-managed a project team and identified potential savings of over $1M USD. Daniel then moved on to Warren Douglas/TXU Energy, where they worked as a Competitive Intelligence Analyst and Hispanic Marketing Analyst, managing campaigns and developing strategies. At TXU Energy, they also held roles such as Marketing Associate and Sr. Marketing Associate, where they developed customer acquisition and retention plans and conducted financial analyses. Daniel later joined TXU Energy again as an IT Specialist, contributing to system stability and business success by managing defect tickets and maintaining SAP CRM functionality. Most recently, they worked at Vistra Corp. as the Director of Technology Services - Operations.

Daniel Peniche earned a Bachelor of Industrial Engineering degree from Fundación Universidad de las Américas, Puebla, A.C. during the period of 1995 to 2000. Daniel further pursued a Master of Business Administration (MBA) from Texas Christian University - M.J. Neeley School of Business between 2002 and 2004.

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