James Herold

James Herold is a seasoned marketing professional with extensive experience in digital marketing, SEO, and user experience. Currently serving as a Senior Marketing SEO & UX Associate at Vistra Corp., since March 2024, James previously held the role of Senior Digital Marketing Analyst at Energy Harbor from March 2020 to March 2024, where successful management of Energyharbor.com was executed using Adobe Experience Manager. James also improved lead capture processes and enhanced user experiences during tenure as Marketing Coordinator at Datatrak International from May 2018 to March 2020. Earlier positions include Digital Marketing Specialist at CLARITY4D LIMITED and Sales Development Representative at Sterling. James holds a Master of Science in International Marketing from the University of Strathclyde and a Bachelor of Arts in Psychology with minors in Consumer Marketing and Pre-MBA from The University of Akron.