Jim Burke

Jim Burke is currently the EVP & COO at Vistra. Prior to this, they were the Chairman of the Board at Marucci Sports from February 2015 to April 2020. Jim successfully led the sale to Compass Diversified Holdings, a leading PE firm focused on unique brands. Jim delivered a 3x return for Marucci investors. Marucci is the leading manufacturer of Major League Baseball bats, having earned leadership position through superior product and excellent customer focus. The business started little over 15 years ago in Baton Rouge, LA and is now the preferred bat by most of the leading hitters in MLB. Additionally, Burke acquired Victus Sports in 2017, enabling Marucci to have both the #1 and now #2 brands in MLB. It is a fast growing company based on developing superior products for youth, high school and college markets, while recently adding softball products in the portfolio.

Before Marucci Sports, Burke was the CEO at TXU Energy from October 2004 to September 2016. Prior to that, they were the President and COO at Gexa Energy from October 2003 to September 2004. Jim was also the SVP Operations and VP Marketing at Reliant Energy from January 2000 to December 2003. Lastly, they were the Director and General Manager at The Coca-Cola Company from May 1994 to February 2000.

Jim Burke has an MBA in finance and general management from Tulane University's A.B. Freeman School of Business, as well as a BA in economics from Tulane University. Jim also has a certification in nuclear reactor technology from the Massachusetts Institute of Technology. Jim is a certified public accountant (CPA) and chartered financial analyst (CFA).

Jim Burke reports to Curtis A. Morgan, President & CEO. Some of their coworkers include Kris Moldovan - EVP, Chief Financial Officer, Scott A. Hudson - President Retail, and Tom Farrah - CIO.