Sam Rand

Sam Rand is an experienced digital marketing professional with a strong background in integrated marketing and communications. Currently serving as a Digital Marketing Associate II at Vistra Corp., Sam develops and executes communication campaigns aimed at boosting customer engagement for various brands. Previously, as the Assistant Director of Integrated Marketing and Communications at Spring Hill College, Sam successfully increased enrollment in graduate programs by 20% and implemented strategies that revitalized the college's brand. Sam's experience also includes roles at Careington International Corporation, where data analysis and marketing automation were key focuses, and earlier positions in digital marketing coordination and SEO. Sam holds a Bachelor of Science in Public Relations and Mass Communication and an MBA in Organizational Leadership from Spring Hill College, alongside additional degrees in Psychology and Liberal Arts.