Lydia R. Heinbockel

A California girl, Lydia has been “plugged-in” to Visual Purple since its inception, which is not hard to do since she is married to Ed Heinbockel, Visual Purple’s President/COO and Founder. Lydia enjoyed a successful career in entertainment in Hollywood. Yes, Hollywood, to include modeling, dance, movies and TV for close to a decade before preemptively shifting careers to one of her true passions: marketing and sales. It was not lost on Lydia that women in their 30’s and Hollywood don’t often mix. Lydia reinvented herself and in just a few short years rose to the level of national sales manager for $1B French-based Pierre Fabre Cosmetics. The entrepreneurial bug bit and Lydia left Pierre Fabre to build her own successful marketing and distribution company. Lydia has been an active Visual Purple board member for a number of years. To help the Company meet the demands of a growing high tech business, Lydia took on the role of CEO with a focus on shaping market positioning and sales strategies across sectors.