Kayla Federici

Content Strategist at Vita Coco

Kayla Federici is an experienced marketing professional with a diverse background in content strategy and brand partnerships. Currently serving as a Content Strategist at Vita Coco since March 2023, Kayla previously held the position of Brand Partnerships Manager at TikTok from November 2021 to March 2023. Additional experience includes working in account development at MuleSoft under Salesforce, as well as various roles at Yelp, where Kayla progressed from Junior Account Executive to Elite Account Executive between June 2018 and October 2020. Kayla began a marketing career as Campus Marketing Lead and Growth Marketing Intern at JoyRun, Inc. from August 2016 to May 2018. Education was completed at the University of Illinois Urbana-Champaign from 2014 to 2018.

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