The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. 

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Consumer Goods

Food & Beverage

Water

Vita Coco

Michael Kirban

Rowena Ricalde

Aytunc Atabek

Charles van Es

Stephanie Gordon

Joy Smith

Jane Prior

Lou Aceto

Katrina Scott

Kelly Bridges

The Sales and Marketing team at Vita Coco is responsible for driving brand awareness and revenue growth across their diverse portfolio of natural beverages. This team crafts strategic marketing campaigns, manages sales operations, and fosters relationships with key accounts to promote products like coconut water and clean energy drinks. They also focus on brand education and activation, ensuring that consumers understand the benefits of Vita Coco’s offerings while aligning with the company’s commitment to sustainability and community upliftment.

Sales and Marketing

Finance and Accounting

Data Management and Operations

Sales and Marketing

About

Team members

Other teams at Vita Coco

Finance and Accounting

Data Management and Operations