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Melissa Lore Mfa

Director Of Brand Strategy at Vital Design

Melissa Lore, MFA has a diverse work experience spanning multiple industries and roles. Melissa is currently working as the Director of Brand Strategy at Vital Design, where they utilize their expertise to shape the brand's strategy. Prior to this, they were a Senior Content Strategist at the same company.

Melissa also has extensive experience in copywriting and marketing. Melissa worked at yousaywhy.com for over a decade as a Copywriter and Marketing Specialist. In this role, Melissa created and edited content for various platforms, shaped unique branded voices, and implemented social media solutions.

Melissa's background also includes being a Brand Strategist at Tiny Bully, where they developed concepts and strategies for brand communication across digital platforms. Melissa worked closely with the creative team to implement cutting-edge tactics and generate impactful copy.

Additionally, Melissa has experience in teaching as an Advanced Copywriting Instructor at Mediabistro. Melissa taught online courses to junior to mid-level copywriters, helping them enhance their skills and advance their careers.

Earlier in their career, Melissa worked as an Online Content Manager at WEbook, where they wrote, edited, and managed content for the community site. Melissa also played a role in transforming web projects into published books. Furthermore, they served as the Jazz Studies Online Project Manager at Columbia University, where they created and managed online content for a scholarly resource in jazz studies.

Melissa also worked as an Academic Bulletin Editor at Columbia University, where they edited and managed the publication of the university's undergraduate bulletin and academic catalog.

Overall, Melissa Lore, MFA brings a wealth of experience in brand strategy, content strategy, copywriting, teaching, and content management to their current role at Vital Design.

Melissa Lore, MFA, has a strong educational background in the field of literature and creative writing. Melissa obtained their Bachelor's degree in English Language and Literature/Letters from Pomona College, where they studied from 1996 to 1999. Melissa then pursued a Master of Fine Arts (MFA) at Columbia University, specializing in Fiction, from 2004 to 2008. These formal educational experiences have provided their with a solid foundation and expertise in literature and creative writing.

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Previous companies

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Timeline

  • Director Of Brand Strategy

    May, 2022 - present

  • Senior Content Strategist

    March, 2021