Vital Farms
Kenneth Batson is an accomplished National Account Manager at Vital Farms, where responsibilities include collaborating with the sales team to align strategic customer plans with brand objectives and representing sales needs in cross-functional teams. Prior experience includes roles as Sales and Insights Manager at Sovos Brands, National Account Manager at AlEn USA, and Category Manager at Red Bull, focusing on major accounts and demand forecasting. Kenneth also held positions at Nestle Waters, The Coca-Cola Company, Quaker Oats, and Unilever HPC, accumulating extensive expertise in sales strategy development, category management, and business development across diverse FMCG sectors. Kenneth holds a B.B.A. in Management and Marketing from Texas A&M University.
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Vital Farms
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Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide.