Vital Proteins
James Doherty has an extensive work experience in the sales and strategy field. Currently, they are the Field Sales Director of Strategy at Vital Proteins, where they have led a strategic plan to expand coverage for grocery, natural distribution, and key accounts. James has implemented KPIs for trade effectiveness and efficiency, improved team performance with category management insights, and fostered partnerships.
Prior to their current role, James served as the Senior Strategic Sales Director at MegaFood, overseeing distribution, Whole Foods Market, and the health care channel. James achieved back-to-back double-digit growth and managed the Whole Foods Category Advisor Relationship. Additionally, they worked as the Director of Sales in the Health Care Practitioner Channel, successfully launching the INNATE Response brand and achieving top rank in the channel. James also held the position of Director of Sales in the Natural sector, driving consistent year-over-year growth and managing a team of 15 sales representatives.
James Doherty earned a Bachelor of Business Administration (BBA) degree from Nichols College, specializing in Business, Management, and Marketing. James attended from 1989 to 1993.
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Vital Proteins
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Vital Proteins believes that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. Vital Proteins promotes optimal health, beauty, vibrant youth, and overall wellness with our products.