Vital Proteins
Jennifer Aniston joined Vital Proteins as Chief Creative Officer November, 2020. In this role, she leads the creative team, is the face of the brand’s upcoming campaign, and assists in product development and overall brand strategy.
Of Aniston's many deals she’s signed over her roughly 30-year career - following sponsorships with brands like Aveeno, Smartwater and Eyelove - this is her first business venture in the wellness space.
Aniston previously held a partial stake in Unilever-owned hair-care brand, Living Proof, and also served as a spokesperson. The actress sold her stake to the beauty conglomerate when it acquired the brand in 2016.
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Vital Proteins
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Vital Proteins believes that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. Vital Proteins promotes optimal health, beauty, vibrant youth, and overall wellness with our products.