Vital Proteins
Jill Abbott currently serves as General Manager and CMO at Vital Proteins since May 2022. Prior to this role, Jill held the position of CMO/VP Marketing for PepsiCo Beverages from 2017 to May 2022, where responsibilities included leading marketing communications for Gatorade and managing global brand marketing for Quaker and Tropicana. Earlier experience includes leading brand marketing for Boulder Brands and serving as Vice President of Marketing at Bucketfeet, where brand strategy and integrated marketing communications were emphasized. Jill's extensive career at PepsiCo began in 2009, progressing through roles that involved brand strategy and consumer engagement for Gatorade. Additionally, Jill directed marketing initiatives for Road Scholar, focusing on grassroots campaigns and market expansion. Educational qualifications include an MBA from Georgetown University McDonough School of Business and a Bachelor's degree in Anthropology from Washington University in St. Louis.
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Vital Proteins
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Vital Proteins believes that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. Vital Proteins promotes optimal health, beauty, vibrant youth, and overall wellness with our products.