Ian Roberts

Ian Roberts is an accomplished marketing professional with extensive experience in various leadership roles across notable financial services companies. Currently serving as Marketing Director of Direct Acquisition and Head of Intermediary Marketing at Vitality since February 2021, Ian previously held multiple senior positions at Aviva, including Head of Direct Trading & Engagement for Life, Savings & Retirement marketing. Ian's career began at Legal & General, where responsibilities included Head of Direct & Digital Strategy for Wealth Management. With a solid foundation in marketing strategy and planning developed during tenure at Lloyds Banking Group and expertise spanning the full marketing mix, Ian is known for driving significant return on investment and leading effective marketing initiatives within diverse sectors. Ian holds a degree in Sociology from the University of the West of England.