Kristina Reid

Kristina Reid has a diverse work experience spanning various industries and roles. Kristina began their career as a Reporter/Photographer Intern at The Oakland Press in 2003. Kristina then worked as a Freelance Writer/Photographer for Family Magazine, Savvy Magazine, and RiverScene Magazine in 2005. Kristina was also involved with the Arizona Book Publishing Association, serving as a Member of the Arizona Book Awards Committee and an Invited Speaker.

In 2006, they joined Great Potential Press as a Marketing Consultant and later became the Director of Marketing, overseeing website design and development, updating website content, and obtaining media exposure for authors. From 2010 to 2011, Kristina was one of the founding members of the Automotive SEO Study, where they trained and coached participants on search engine optimization strategies.

In 2010, they became the Marketing Manager at Meade Lexus, where they built online/offline campaigns and utilized various social media platforms for marketing purposes. In 2016, Kristina joined Cochrane Supply & Engineering as a Marketing Manager, implementing ongoing marketing strategies and managing the marketing budget.

From 2021 to 2022, they worked at Projector PSA, Inc. as a Digital Marketing Manager, where they increased website traffic and conversion rates, developed marketing campaigns, and provided recommendations for channel growth. Kristina then moved to BigTime Software, Inc. as a Senior Digital Marketing Manager, specializing in digital platform audits and performance improvements. Currently, Kristina holds the position of Director of Marketing, Intrepid at VitalSource.

Kristina Reid holds a Masters Degree in Business Administration from Arizona State University and a Bachelor of Arts degree with a major in Journalism from Wayne State University. In addition to their formal education, they have obtained various certifications including Automotive Digital Marketing Manager Training from PCG Learning Center, Google Analytics 4 (GA4) Essential Training from LinkedIn Learning Course, Google Analytics Platform Principles from Google Analytics Academy, Google Tag Manager Learning from LinkedIn Learning Course, Search Engine Land's Search Marketing Expo from SMX - Search Marketing Expo, HubSpot Marketing Software Certified from HubSpot Academy, Making the Transition from Staff to Supervisor, Social Media Marketing Strategy, and Successful Communication Skills from Pryor Learning Solutions | Fred Pryor Seminars | CareerTrack.