Vitamin Well Group develops premium functional drinks and snacks designed for modern, everyday life and on-the-go consumption. Founded in 2006, we have grown into a global house of brands. Through innovation and international expansion, we have built a portfolio spanning functional drinks, protein snacks and more. We operate from 14 international offices and our 750 employees are present in over 50 markets across Europe, North America and Asia,. 

Barebells offers a range of high-protein bars and drinks, convenient to consume on-the-go. The portfolio is known for delivering high protein without added sugar and a stand-out texture and taste. 

Vitamin Well is the ultimate thirst-quencher. It is non-carbonated, low-calorie or zero sugar, and comes in a range of delicious flavours, all enhanced with carefully selected combinations of vitamins and minerals.

NOCCO is the leading functional drink in the Nordics and is growing across Europe. It is sugar-free and available with carefully composed functional combinations, including with and without caffeine, vitamins, BCAA and electrolytes.

NÅBE provides exciting, innovative and modern lifestyle drinks in the Nordics, while our Swedish brand Tyngre produces innovative supplements that is functional, easy to understand and free of nonsense. 

Vitamin Well Group

This department is responsible for managing and driving sales activities to meet customer needs and achieve revenue targets.

Sales Department

This department oversees the planning, execution, and optimization of supply chain activities to ensure efficient product delivery.

Supply Chain Management

This department manages internal and external communications, public relations, and social media initiatives.

Communications and Media

This department manages marketing strategies and distribution channels to maximize product reach and sales.

Marketing and Distribution

This department manages and develops relationships with key national clients to drive sales and strategic partnerships.

National Accounts

This department focuses on the development, implementation, and oversight of branding strategies and initiatives.

Vitamin Well Group

Org chart

Teams

Sales Department

Supply Chain Management

Communications and Media

Marketing and Distribution

National Accounts

Brand Management

Offices

Vitamin Well Group

Org chart

Teams

Sales Department

Supply Chain Management

Communications and Media

Marketing and Distribution

National Accounts

Brand Management

Offices

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