Aisling Cowell (McBride)

Aisling Cowell (McBride) has a strong background in performance marketing and paid social media management. Aisling currently works as a Performance Marketing Manager at Vitl. Prior to this role, they worked as a Senior Paid Social Media Manager at 360 OM from July 2020 to May 2022. Aisling also has experience as a Paid Social Media Manager at loveholidays from July 2019 to July 2020.

Aisling has also held positions at Mediaocean (formerly 4C Insights) and Adaptly (Acquired by Accenture). At Mediaocean, they served as a Client Engagement Manager, specializing in paid social media campaigns. Aisling'sresponsibilities included training agency teams, strategizing with clients, and collaborating with internal teams on new product features. At Adaptly, they worked as a Paid Social Account Coordinator, responsible for planning and implementing paid social media activities, managing advertising campaigns, and maintaining client relationships.

Aisling began their career as a Demand Generation Executive at Reevoo, where they gained experience in demand generation strategies. Overall, Aisling has a diverse range of experience in performance marketing, paid social media management, client engagement, and campaign planning.

Aisling Cowell (McBride) completed their Master of Science (MSc) in Food Marketing at University College Cork from 2013 to 2014. Prior to that, from 2010 to 2013, they pursued their BBS in Business and Management at Maynooth University. Apart from their formal education, Aisling has obtained various certifications, such as the Google Display Certification and Google Ads Display Certification from Google in April 2020, Facebook Blueprint certification from Facebook in November 2016, Twitter Flight School certification from Twitter in November 2016, Live Telephone Selling and Sales Fundamentals certifications from The Institute of Sales Management (ISM) in February 2016 and June 2015 respectively, and an Online TEFL (Teaching English as a Foreign Language) Course (120 Hour) certification from i-to-i TEFL in June 2011.