Eczacıbaşı Yapı Ürünleri
Cigdem Ortac is an accomplished marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Marketing Director at Eczacıbaşı Yapı Ürünleri since October 2023, and as Senior Global Marketing Manager at Hayat Kimya since December 2020, Cigdem oversees the Baby Diaper category across multiple regions, including Eastern Europe, the Middle East, Asia, and Africa. Prior experience includes a 17-year tenure at Arçelik A.Ş., where Cigdem held various roles, including Brand and Communication Manager for both Beko and Arçelik brands, and Global Marketing Manager overseeing multiple European markets. Notable achievements encompass the successful launch of the Grundig brand in the Nordic region and the development of significant international sports sponsorship strategies. Cigdem holds a BA in International Relations from Bilkent University.
This person is not in any teams
This person is not in any offices
Eczacıbaşı Yapı Ürünleri
3 followers
Incorporating VitrA, Artema, Intema, Villeroy&Boch, Burgbad, and Engers brands, Eczacıbaşı Building Products Group has the widest product range and biggest production capacity in its industry.Operating 14 plants in 4 countries, the Group has approximately 6500 employees. Five of the Group’s plants are in Turkey, including Bozüyük, Gebze, andTuzla, and 9 spans to Germany, France, and Russia. The Group’s main production plant in Bozüyük, which uses environmentally friendly technologies, is among the world’s leading ceramic tile factories in terms of capacity, technology, and quality.With an annual production capacity of 5 million ceramic sanitaryware, 32 million m2 of coating materials, 2 million faucets, 350,000 bathtubs, and shower trays, and 400,000 modular bathroom furniture units, Eczacıbaşı Building Products Group earns 70% of its income from exports to more than 75 countries. Accounting for more than 50% of Turkey’s total sanitaryware exports, the Group is Turkey’s biggest tile exporter to EU countries.