Atul Phadnis

Atul Phadnis is the Founder and CEO of Vitrina A.I., a global sourcing hub for the entertainment supply chain. Atul leads the company in helping entertainment companies worldwide with their vendor and partner selections through the use of their powerful search and vendor intelligence.

Prior to founding Vitrina, Atul Phadnis worked as an Entrepreneur-In-Residence at SRI International, where they collaborated with the SRI Ventures team to incubate and prototype Vitrina A.I. Atul also served as the Chief Content Officer at Gracenote, the largest global provider of entertainment metadata and search technology. In this role, they led a team of 3,000 people specializing in metadata creation, content curation, and data expansion across video, music, and sports verticals.

Before joining Gracenote, Atul Phadnis was the Founder and Chief Executive of What's On India Media Pvt Ltd, a company that was later acquired by Gracenote. Atul also worked as the Vice President of TAM Media Research Pvt. Ltd., where they were responsible for licensing deals and negotiations with the joint industry body overseeing TV ratings in India.

Earlier in their career, Atul Phadnis held roles at Starcom and Mindshare, where they worked in strategic planning and business development. Atul also worked as a media planner at Rediffusion Y&R.

Atul Phadnis completed the Executive Program in 2019 at Singularity University in Silicon Valley, California, where they studied 10X Strategy. In the same year, they also attended the MIT Sloan School of Management and focused on Artificial Intelligence, Machine Learning, and Natural Language Processing for Business Strategy.