Guillermo Martinez

Guillermo Martinez serves as the Director of National Accounts at Vitro Architectural Glass, with responsibilities including sales coverage and strategic marketing for residential and specialty segments. Prior experience at Vitro includes roles such as General Marketing Manager, Strategic Planning Manager for Flat Glass, and various managerial positions in strategic planning and marketing within the automotive sector. Guillermo played a critical role in significant mergers and acquisitions and capital budgeting initiatives while overseeing marketing strategies in the US and Mexico. Educational credentials encompass an MBA in Global Business and Strategy from the University of North Carolina at Charlotte and EGADE Business School, as well as executive education in Business Marketing Strategy from Kellogg and Entrepreneurship from Babson College.