Christopher Zigmont

Christopher Zigmont is a seasoned marketing and brand strategy leader, currently serving as the Director of Marketing and D2C for Vittoria Group. They have held pivotal roles such as Global Brand Director at SRAM, LLC, where they drove significant revenue growth through strategic marketing initiatives. Previously, as President & CEO of Pedro's Incorporated, Zigmont developed sustainable product lines that have supported competitive cyclists globally. They co-founded Lifeboat Events, where they created successful marketing opportunities for cycling brands, and led business development for Play Sports Group in North America. Zigmont’s extensive experience in the cycling industry highlights their expertise in brand growth and marketing strategy.