Ilaria Previtali

Ilaria Previtali is a seasoned digital business manager with extensive experience in digital sales channels and marketing strategies. Currently serving as Digital Business Manager at Vittoria Group since April 2022, Ilaria manages ecommerce platforms, Amazon channels, and social media oversight, while leading strategies in content management, SEO, email marketing, and performance marketing. Previous roles include Digital Account Manager at Welcome Digital and Global Head of Digital Media & Advertising at L'Officiel Italia, where Ilaria delivered campaigns, managed digital media planning, and provided technical support. Additional experience encompasses positions at Save My Bag, Forward, Mobtimize, and Universal McCann, showcasing a solid background in digital operations, account management, and performance optimization. Ilaria holds a degree in Public Relations and Image Management from IULM University and a diploma in Accounting from ITC Vittorio Emanuele II Bergamo.