Mike King

Mike King is an accomplished cycling professional with extensive experience in brand ambassadorship and event management. Currently serving as a brand ambassador for Vittoria Industries Ltd. and Rhinomed Limited Australia, Mike also holds the position of Cycling Supervisor at the Rock Hill Outdoor Center, overseeing the esteemed Rock Hill BMX Supercross track. In addition to these roles, Mike has contributed to the Union Cycliste Internationale as a Technical Delegate and previously served as BMX Program Director for USA Cycling. Notable past roles include Brand Ambassador for Felt Bicycles, GLUKOS, and Vee Tire Co, where Mike played a crucial role in product development and brand promotion within the cycling and action sports industries.