Nadhifa Ayu Shafirra

Nadhifa Ayu Shafirra is a Marketing Data Analyst at Viu, a prominent OTT company in Indonesia, since September 2020, where responsibilities include providing insights from consumer surveys, marketing campaign reports, and product performance analytics, as well as conducting market research and analyzing viewer trends. Prior experience includes roles as a Consumer Insights Consultant and Insights Intern, alongside serving as a Teaching Assistant at Institut Teknologi Sepuluh Nopember Surabaya, instructing over 150 students in computation and programming courses. Nadhifa also completed a Student Internship at Telekomunikasi Indonesia, focusing on sales reports and data management for business products. Nadhifa holds a Bachelor's degree in Statistics from Institut Teknologi Sepuluh Nopember, obtained in 2020.