Rex Tam

Rex Tam is an experienced digital marketing professional currently serving as the Head of Digital Acquisition at Viu, where responsibilities include shaping the digital experience and growth strategy within the PCCW Media Group since January 2019. Prior to this role, Rex was the Account Director at The Bread Digital for over four years, leading key accounts and developing comprehensive communication strategies in a competitive media landscape. Previous positions include Business Director at Dialogue Labs, where Rex focused on social media engagement, Digital Marketing Manager at MPayMe Ltd, and Digital Manager for North Asia at Nokia, overseeing digital marketing efforts across multiple countries. Earlier career experience includes roles as Senior Planner at Carat and Posterscope. Rex holds a Bachelor of Social Science in Communication from Hong Kong Baptist University.