Sukhbir Sidhu

Sukhbir Sidhu currently serves as the Director of Advertising Sales at Viu since January 2024, specializing in advertising sales, sponsorships, branded content, and customized OTT campaigns. Previously, Sukhbir held the position of Head of Sales for Malaysia at iQIYI.com from May 2021 to January 2024, where responsibilities included similar areas of expertise. Sukhbir's experience also encompasses a role as Head of Media Sales at TGV Cinemas, focusing on integrated solutions and innovative advertising techniques in cinema. Earlier positions include Head of Advertising Sales at Star Radio Group, where Sukhbir managed sales objectives and annual plans, and roles at Astro Radio Sdn Bhd, responsible for account management and sales processes. Sukhbir began a career in sales with positions at HICOMOBIL Chevrolet, CH-9 Media, and Scicom, providing customer relations and support services.