Rikke Birkenfeldt Petersen

Rikke Birkenfeldt Petersen is a seasoned marketing professional with extensive experience in various sectors including digital identity, payments, and B2B marketing. Currently serving as the Regional Marketing Manager for the Nordics at Viva.com since May 2023, Rikke previously held leadership roles at Nets Group, where responsibilities included developing go-to-market strategies for eID Solutions and enhancing customer engagement in digital payments. Rikke’s diverse background includes significant positions such as Head of Marketing at Immeo P/S and Marketing Manager roles at Sitecore and Carlsberg Byen P/S, encompassing strategic planning, brand building, campaign execution, and marketing communications. Rikke holds a Cand. Merc. degree in Brand and Communications Management from Copenhagen Business School, complemented by a Bachelor's degree in Intercultural Marketing and Communication and further education in social media and event coordination.