Lorne Greene

Lorne Greene is an experienced executive with a diverse background in leadership and production within the creative industry. Currently serving as CEO of VIVA Creative since January 2002, Lorne is responsible for setting strategic direction and overseeing global operations, positioning the agency as a premier creative resource for top-tier companies. As Co-Founder and CTO of HANG Media since February 2021, Lorne has helped establish a platform that connects fans with sports heroes during games. Previously, Lorne held the role of VP of Production at PCI Communications from 1995 to 2000, where significant contributions led to a 400% growth in the company, and served as Principal at International Production Systems, Inc. from 1989 to 1995, managing production for major television and concert events. Lorne holds a Bachelor of Science in Music Engineering from the University of Miami, earned between 1987 and 1991.