Established in 2003, Viva Fresh started with its Initial Headquarters and first store in the city of Ferizaj, Kosovo.

Viva Fresh operates as a retail chain and offers more than 80,000 products from different categories such as food and beverage, home and decoration, garden and working tools, fashion, cosmetic and hygiene, etc.

Private Label products are an additional line of products that are fully designed, branded and fully developed by Viva Fresh. Private label products are manufactured solely for Viva Fresh, meeting all European standards.

Through tailor made strategies, investments and a professional team Viva Fresh store is becoming the business that gives everything a customer needs in one place and a business that is committed to fulfill customers’ demands.

Today Viva Fresh is one of the largest and most valued Retail Chain in Kosovo operating with 119 point of sales.

Retail

Viva Fresh Store

Korab Hoxha

Arta Hashani

Blin Rexhepi

Enis Abdurrahmani

Nora Jashari

Arbnor Gashi

This department oversees and coordinates various departmental functions and operations.

Department Management

This department manages employee relations, recruitment, benefits, and organizational development.

Human Resources

This department oversees the management of stock and store operations to ensure efficient retail practices.

Retail Operations

This department is responsible for overseeing product categories, optimizing performance, and developing strategies to enhance category growth.

Category Management

This department encompasses high-level executive roles responsible for overall strategic direction and decision-making within the organization.

Executive Leadership

This department focuses on driving business growth through strategic marketing and commercial initiatives.

Viva Fresh Store

Org chart

Teams

Department Management

Human Resources

Retail Operations

Category Management

Executive Leadership

Commercial and Marketing

Offices

Viva Fresh Store

Org chart

Teams

Department Management

Human Resources

Retail Operations

Category Management

Executive Leadership

Commercial and Marketing

Offices

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