Ioana S.

Ioana S. currently serves as the Head of Paid Media at Viva Technology, where responsibilities include defining marketing strategy, implementing marketing plans across various channels, managing acquisition budgets, and analyzing campaign performance. Prior to this role, Ioana worked as a Performance Specialist SEA at IPG Mediabrands France, focusing on SEA campaign optimization and performance analysis. Ioana's experience also includes roles as a Paid Media Trader at Dentsu Creative Romania and a Freelance Content Editor at Lionbridge, as well as internships in social media marketing and public relations. Ioana holds a Master of Arts in Art/Art Studies from CESI and a Bachelor's degree in Public Relations from the University of Bucharest.