Melissa Deml Martinez

Melissa Deml Martinez is a seasoned Media Director with extensive experience in strategic media planning and execution across global markets. Currently serving as Media Director at Vivace since December 2024, Melissa leads global B2B brand campaigns through digital and out-of-home channels, focusing on performance-driven strategies. Prior to this, Melissa held the position of Media Director at the London Stock Exchange Group from February 2021 to December 2024, overseeing multi-channel media campaigns aimed at both brand awareness and demand generation. Melissa also served as Director of Brand Activation and Media at Refinitiv from January 2019 to January 2021, where responsibility included global media strategy and brand activation efforts. Additionally, Melissa's career began at Thomson Reuters, where significant media strategies were crafted for one of Forbes' 100 World's Most Valuable Brands, followed by various roles in media management at Rada Advertising. Melissa holds a Bachelor of Arts degree in Environmental Studies and Spanish from Hamline University.