Product Development and Packaging

The Product Development and Packaging team at Vivara/CJ Wildbird Foods is responsible for designing and developing new products tailored for garden wildlife, ensuring they meet high-quality standards and consumer needs. This team collaborates closely to innovate and refine product ideas, manage the lifecycle from conception to launch, and create effective packaging solutions that highlight the brand's commitment to conservation and sustainability. They also oversee the coordination of marketing efforts and ensure that packaging aligns with both functional and aesthetic requirements, facilitating seamless distribution through various sales channels.