Barbara Marx

Barbara Marx currently serves as the Director of Media and Brand Content Strategies at Vivendi, where responsibilities include steering brand deals and designing innovative content formats across various sectors. Previously, Barbara was the VP of Meaningful Brands and Head of Sales at Havas Media Group, where leadership focused on a global brand-building tool based on extensive consumer research, while also driving commercial growth and enhancing data capabilities. Prior experience includes serving as CMO for Global Insights and Marketing at Rémy Cointreau, where Barbara launched marketing intelligence platforms and led advertising efficiency programs. Education includes a Master’s degree in Psychologie du travail et des organisations from Université Paris 8, specialized training in management and leadership from ADDERUS, and recent courses in climate awareness and media from Butterfly School by Axa Climate and INA campus.