Vivera
Karin Lowik has a diverse work experience in the marketing and food industry. Karin is currently working as the Marketing Director at Vivera, where their responsibilities include developing marketing strategies and leading a team to promote plant-based food products internationally. Prior to this, they worked as a Marketing Manager at Smilde Bakery, where they were responsible for marketing various consumer and B2B brands. Karin also has experience as the Founder/Owner of Food Sense, the company behind the "Fred & Ed" brand, and as a Category Manager and Sourcing Manager at Unilever - Iglo Mora Groep, where they oversaw responsibilities such as managing frozen snacks, buying and sourcing products, and supply chain management.
Karin Lowik completed a Master's degree in Technische Bedrijfskunde from the University of Twente from 1992 to 1997. In 2020, they attended the Rotterdam School of Management, Erasmus University, where they studied "Make Strategy Work." In 2021, they also attended the same institution and pursued a study in "Leadership in listening." No further information is available about their education prior to the University of Twente.
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Vivera
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Vivera is a European brand for delicious plant based products. Vivera has a large range of meat replacers (ingredients, meal centres and snacks). Vivera started producing meat substitutes 30 years ago and has a lot of expertise and technologies to produce a wide range of products in its 3 production locations in The Netherlands. Most Vivera products are based on soy beans. However, there are also products based on chickpeas, pea and wheat proteins. Vivera products are high in protein and in most products vitamin B12 and iron is added. Sustainability Vivera is climate neutral since 1st of January 2022. We are conscious of our social responsibility and are always looking for sustainable solutions related to all areas of its industrial processes. Another example is that the trays in which the Vivera products are placed are made from recyclable PET material. The cardboard packaging is made from cardboard approved by the FSC (Forest Stewardship Council). The wood from which this cardboard is made originates from woodlands managed in accordance with the sustainable principles of the FSC. Vivera applies very strict regulations regarding the purchasing of all its raw materials and consumables. The most important raw material for the Vivera products are soy beans. The soy that is used to produce the Vivera products is derived from sustainable non-genetically modified soy beans. These soy beans are grown in accordance with sustainable guidelines, thereby saving the environment.