Willem van Weede

Willem van Weede is an accomplished executive with extensive experience in the food and organic product industries. Currently serving as the Chair of the Supervisory Board at Wereld Natuur Fonds (WWF-NL) since January 2024, Willem also holds the position of CEO at Vivera Foodgroup and Vivera since June 2019. Previously, leadership roles included Chair of the Supervisory Board at DO IT Organic (B Corp), CEO of ENKCO, Managing Director at AFP, and General Manager at Tivall Europe BV. Early career experience includes a commercial manager role at DO-IT BV and various positions at Sara Lee, culminating in leadership as VP Coreline Manager Instant Coffees. Willem van Weede holds a degree from Erasmus University Rotterdam.