Toni Caroline

Toni Caroline is an experienced Art Director with a strong background in fashion and e-commerce, having worked with notable brands such as DAI, Paul Smith, and Jack Wills. At DAI, Toni has been responsible for consulting, art direction, and styling for a sustainable womenswear brand, overseeing various projects from e-commerce to campaigns. Previous roles include Fashion Art Director at Paul Smith, where Toni managed e-commerce shoots, and Stylist at Jack Wills. Toni also gained early experience as a Creative Assistant at Boden, a Fashion Branding Correspondent at Artrocker Magazine, and an Online Junior Editor at Ballad Of... . Educational qualifications include a degree in Writing, Fashion & Culture from Solent University.