Johannes Kraeter

Johannes Kraeter is an experienced product developer with an extensive background in fashion and textiles. Currently at Vivienne Westwood since July 2009, Johannes manages the production of the Worlds End Classics line, focusing on ecological cotton knits and environmentally friendly practices while overseeing production scales from 5 to 5,000 units across various international suppliers. Previous experience includes co-founding World's End Berlin, where Johannes developed a unique shop concept and managed buying operations, along with roles at Christian Joy Costumes, WUNDERKIND, and ic! berlin, providing valuable skills in design, development, and craftsmanship. Educational qualifications include a Fulbright Scholar degree in Shoe Design/Construction from the Fashion Institute of Technology and a Diplom in Industrial and Product Design from Universität der Künste Berlin, alongside independent studies in Experimental Textile at Konstfack.