Alex Wijnen

Vivitar is a consumer electronics brand that offers photographic, audio, and optic devices as well as other related accessories.The company’s products include point and shoot, auto focus, zoom, and digital video cameras; manual and automatic lenses; flashes and tripods; binoculars; slide projectors; and camera accessories. It sells its productsthrough specialty stores, photo stores, mass merchants, drug store chains, warehouse superstores, grocery stores, and online as well as through incentive programs and catalogs.Vivitar was founded in 1938 and is headquartered in Edison, New Jersey with additional offices in France, Hong Kong, Canada, Latin America, and the United Kingdom.