Gerson Matos

Gerson Matos has extensive experience in digital transformation and customer experience, currently serving as Especialista Transformação Digital at Vivo (Telefônica Brasil) since May 2012. Gerson's role includes leading governance in E-commerce and Digital Channels, overseeing critical operations, and managing the "Programa Conhecendo" to enhance team knowledge. Previous positions include strategic planning as a Consultor Canais Digitais, process development as a Senior Analyst, and leadership of customer service improvement initiatives. Gerson also holds an MBA in Digital Transformation from Universidade Presbiteriana Mackenzie and a Bachelor's degree in Marketing from Uninove - Universidade Nove de Julho.