Pietro Cittadino

Pietro Cittadino currently serves as Senior Growth and Monetization Manager at Vivo (Telefônica Brasil) since April 2016, overseeing performance media operations, digital analytics, martech, SEO, and monetization for B2C and B2B portals and apps. Previously, Pietro held various senior positions at Vivo, including Senior e-Commerce B2B Manager and Digital Channels Manager, focusing on e-commerce performance, digital strategy, and cross-functional team leadership. Prior experience includes roles at Banco Votorantim as Digital Channels Supervisor and Specialist, and at Itaú Unibanco in multiple positions related to credit card operations across LATAM markets. Educational qualifications encompass a Master’s in Marketing Engineering from Université Pierre Mendès-France, a digital media planning extension from FGV, and a business administration degree from Universidade Presbiteriana Mackenzie.