Thais Araujo

Thais Araujo possesses extensive experience in strategic project management and business growth at Vivo (Telefônica Brasil), where responsibilities include leading multidisciplinary teams, conducting deep analyses for monetization opportunities, and managing product profitability. A strong focus on aligning strategic objectives with measurable outcomes is demonstrated through roles such as Product Owner, where OKRs are defined and monitored, and as a Marketing Consultant, overseeing P&L and implementing new revenue sources. A solid foundation in data analysis and revenue assurance was established as an Analyst of BI and Revenue Assurance. Thais Araujo's career began at Kaukulus Contabilidade as an office assistant, with academic credentials including a Bachelor of Business Administration from Centro Universitário FMU | FIAM-FAAM.