Oli Culcheth

Oli Culcheth is an experienced brand and marketing leader with a strong focus on health, wellbeing, and outdoor experiences. Currently serving as Brand Lead for Vivo Outdoor and Head of Brand & Product Marketing at Vivobarefoot since February 2021, Oli has played a vital role in the company's B Corp certified initiatives and serves on the Board of Directors for the Livebarefoot Fund. Previous roles include Head of Marketing & Digital at Turnbull & Asser, where Oli established a contemporary brand positioning, and Head of Marketing at komoot, fostering a new brand proposition for a subscription model. Earlier experience includes leading marketing efforts at Finisterre and senior brand management at Vans, along with a foundation in creative communications at Ben Sherman. Oli holds a BA Honours degree in Marketing from the University of Plymouth.