Brian Waddell

Head of CRM at Vivup

Brian Waddell has diverse work experience in various roles and companies. Brian is currently serving as the Head of CRM at Vivup since January 2022. Prior to that, they worked at Sainsbury's as a CRM Manager from April 2018 to January 2022.

Before their role at Sainsbury's, Brian worked at The Open University from March 2014 to April 2018. During this time, they held two positions, firstly as an Employer Communications Manager (Project Lead) from March 2014 to April 2015, and then as a Marketing Communications Strategy Manager from May 2015 to April 2018.

From January 2012 to March 2014, Brian worked as a Marketing Manager at Learning Resources International, where they achieved various accomplishments such as promotion to the Senior Management Team, rebranding and refreshing the company's logo, website, and collateral, and relaunching LRI products under one brand.

Prior to that, Brian served as an Online Marketing Executive at Lyco Direct Ltd from April 2011 to January 2012. Brian succeeded in reversing the decline in revenue generated from email marketing and produced the highest revenue generating marketing email.

Brian's career began at Learning and Skills Network (LSN) in April 2010, where they were employed as a Marketing Executive until May 2011. Brian'sresponsibilities included creating and executing quarterly marketing plans, conducting email marketing campaigns, and managing the company's website to increase traffic and improve customer experience.

Before their role at LSN, Brian started their professional journey at Learning Resources International in March 2007. Brian held two positions at the company, Administrative Assistant from March 2007 to October 2008, and Marketing Assistant from October 2008 to April 2010.

Brian Waddell attended De Montfort University from 2003 to 2006, where they obtained a 2:1 degree in Media Studies. Later, from 2009 to 2011, they studied at University Centre Milton Keynes, earning a CIM Professional Certificate in Marketing. In addition to their degree, they also hold a certification in Marketing from the CIM | The Chartered Institute of Marketing. No specific information is available regarding the month and year in which they obtained the certification.

Links

Previous companies

Sainsbury's logo

Timeline

  • Head of CRM

    January, 2022 - present