Jieun Choe

Jieun Choe has over fifteen years of experience in marketing, including eight years in executive-level positions. Jieun is currently the Chief Marketing Officer at Viz, a position they have held since March of 2018.

Prior to their current role, Jieun served as the Principal Consultant at their eponymous LLC from September 2013 to March 2018. In this role, they developed consumer insights strategies and plans, as well as executed qualitative and quantitative research in close collaboration with executive teams. Jieun's clients spanned a wide range of industries, including edtech, drug R&D software, vitamin & supplements, OTC drugs, medical devices, food & beverage, EHR, influencer marketing platform, and retail.

From July 2014 to December 2015, Jieun served as the Chief Marketing Officer at Triumph Learning. During their tenure, they successfully transformed the company's marketing strategy from catalog-based to an integrated approach that included digital marketing, social media, SEO and SEM, direct mail, and branding/messaging. Jieun also developed engaging online and social media content, including white papers and posters, in partnership with new collaborators. Furthermore, they overhauled Triumph Learning's website - improving search, navigation, and lead generation. Lastly, they focused on marketing analytics to drive growth in open-rates, click-throughs, and conversions through A/B testing on campaigns.

Before their time at Triumph Learning, Jieun

Jieun Choe has a MBA from Stanford University Graduate School of Business with a focus in marketing, market research, and non profit management. Jieun also has a BA in economics and public policy from Stanford University. Jieun Choe graduated from Gunn High School.

Their manager is Chris Mansi, CEO & Co-Founder. Some of their coworkers include Steve Sweeny - VP of Business Development, Kelli Castellano - Chief Marketing Officer, and Jayme Strauss - Chief Clinical Officer.