Amy Mar

Marketing Manager, Animation at VIZ Media

Amy Mar is an accomplished Marketing Manager at VIZ Media, overseeing creative direction for key animation brands since July 2008. With expertise in planning and optimizing advertising campaigns across Google Ads and Amazon, Amy develops consumer-facing messaging and presentations for major events like San Diego Comic Con and Anime Expo while managing partnerships with prominent global entities including Pokémon, Hasbro, and Disney. Previous roles include Marketing Associate and Coordinator at VIZ Media, where contributions strengthened brand voices for iconic titles such as Sailor Moon, Naruto, and Bleach. Amy's early career includes managing cosplay events for the Society for the Promotion of Japanese Animation and a role as a pattern maker at Noblu. Academic achievements include a Bachelor of Business Administration in Marketing from San Francisco State University and an AA in Fashion Design from FIDM.

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