James Alexander has had a diverse range of work experiences in the media and advertising industry. James most recently worked as a Product Director - Measurement at VIZIO, where they utilized Inscape data to power transformation in advanced TV and advertising. Prior to that, they served as the Vice President of Analytics at ITN Networks, where they focused on advertising optimization and analytics. James also held the position of Vice President Insights & Analytics - Outdoor Sportsmans Group at Kroenke Sports & Entertainment, where they managed data insights for outdoor sports. At Microsoft Corporation, they were the Director of Advertising Campaign Insights, responsible for campaign optimization and measurement. James also held the role of Vice President, Consumer & Strategic Research at The Weather Channel under NBCUniversal. Additionally, they worked as the Director of Audience Research at CNN under Warner Bros. Discovery, where they launched the first scrolling news ticker on television, resulting in increased ratings and revenue-generating partnerships.
James Alexander is currently a candidate for a Master of Science (MS) degree in Data Science at the Syracuse University School of Information Studies. James is expected to complete their studies in 2023. James also holds a Certificate of Advanced Study in Data Science from the same institution, which they obtained in 2020.
Prior to pursuing their MS degree, James completed an Executive MBA program at the Michigan State University - Eli Broad College of Business. While the exact dates for this program are not provided, it can be assumed that James completed this degree before enrolling in the data science program at Syracuse University.
Before their MBA, James obtained a Bachelor of Arts (BA) degree from Michigan State University. The field of study for their BA degree was Media & Information and Statistics.
Overall, James's education history includes an Executive MBA, a master's program in Data Science, and a bachelor's degree in Media & Information and Statistics.
January, 2020 - present