JR

Joey Ross

Strategic Business Development & Marketing Strategy at VIZIO

Joey Ross has a range of professional experience in various roles within the marketing and advertising industry. In their current position at VIZIO, they lead the marketing strategy for entertainment-vertical clients, focusing on driving business growth and positioning VIZIO as a strategic growth partner. Joey is responsible for conceptualizing and implementing internal strategies to generate incremental revenue growth.

Prior to joining VIZIO, Joey worked as a Digital Marketing Manager at ByteDance, where they likely focused on digital marketing strategies and campaigns.

Before that, Joey held positions at Canvas Worldwide as a Supervisor of Digital Activation & Strategy, where they oversaw digital activation and strategy projects, and at Carat, where they served as a Supervisor of Digital Investment and a Strategist of Digital Investment.

Joey began their career at OMD Worldwide as an Assistant Digital Strategist before moving up to become a Strategist of Digital Investment. Overall, Joey has gained a solid foundation of experience in marketing strategy, digital investment, and digital activation throughout their career.

Joey Ross attended the University of Colorado Boulder from 2011 to 2015, where they earned a Bachelor of Science (B.S.) degree in the College of Media, Communication, and Information, with a focus on Strategic Advertising. During their time at the university, they also pursued a minor in Technology, Arts & Media at the ATLAS Institute. Additionally, they took additional courses in Political Science and Government. In terms of certifications, Joey obtained Facebook Blueprint Levels 1 & 2 certification from Facebook in January 2017. Joey also earned AdWords Display Advertising and AdWords Video Advertising certifications from Google in December 2015.

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Timeline

  • Strategic Business Development & Marketing Strategy

    November, 2021 - present

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