Reuben Yau

Reuben, a U.K. native, moved to the United States in 2000 to co-found a travel start-up, taking advantage of the dotcom boom. It was during this time he started learning Search Engine Optimization and his passion for it led to his specialization in the discipline ever since.

Reuben has experience with in-house as well as agency roles while helping B2B and B2C companies grow their online presence in a variety of verticals. Categories span finance, legal, automotive, travel, manufacturing, law, retail, e-commerce, and publishing. He has also worked with SMBs offering boutique and niche items to Fortune 100 enterprise clients and run dedicated and client-embedded SEO teams. His work includes developing SEO strategies, technical and content audits, creating and enhancing content strategies, traffic diagnosis, site updates and migrations, penalty remediation, client training, and fostering client partnerships for SEO success.

Being a strong believer in training the next generation, at Reprise Digital, he managed multiple teams on a myriad of household name brands across their central US region. Additionally, he developed and mentored several SEO teams creating multiple training programs and he has served as an adjunct professor for MBA students at The Ohio State University.